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Crisis Simulation & Executive Training

Brain 4 Strategy runs realistic crisis simulations and spokesperson training for executive teams and boards in Romania. Your leaders rehearse the first 24 hours of a crisis, with media questions, social media pressure and internal decisions, before it happens. We deliver in Romanian and English 

1 

Who this is for

  • CEOs, managing directors and board members who may face the media during a crisis.

  • Communications, legal, HR and operations leads who must make decisions together under time pressure.

  • Companies launching a high-risk project, entering a sensitive negotiation, or facing a recall, data incident, dispute or leadership change.

  • Organisations that have a crisis plan on paper but have never tested it.

2

How a programme works

  1. Scoping call. We learn your sector, your biggest risks, your current crisis plan and who needs to take part.

  2. Scenario design. We build a scenario around your own business, so it feels real and tests your actual weak points.

  3. Simulation or training day. Participants make decisions, give statements and answer difficult questions in a controlled setting.

  4. Debrief. We go through what worked and what did not, decision by decision.

  5. Action plan. You receive a written report with a prioritised list of fixes to your plan, roles, holding statements and approval process.

3

What your executives will practise

  • Deciding who leads, who speaks and who approves in the first hour.

  • Writing and approving a first public statement under time pressure.

  • Answering hostile or unexpected questions from journalists without losing control of the message.

  • Working with legal advisers without delaying every statement.

  • Keeping employees, investors, customers and partners informed at the same time.

  • Handling social media backlash while the facts are still unclear.

4

What you receive

  • A scenario designed around your business.

  • A facilitated exercise led by Ana-Maria Diceanu.

  • Recorded mock interviews with real journalists and  feedback, where media training is included.

  • A written debrief with specific recommendations.

  • Holding statement templates and a decision checklist you can keep.

Tell us about your business and the risks you are most worried about. We will propose a simulation or training format and a fixed quote.

©2026 BY BRAIN 4 STRATEGY

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