Crisis Simulation & Executive Training
Brain 4 Strategy runs realistic crisis simulations and spokesperson training for executive teams and boards in Romania. Your leaders rehearse the first 24 hours of a crisis, with media questions, social media pressure and internal decisions, before it happens. We deliver in Romanian and English
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Who this is for
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CEOs, managing directors and board members who may face the media during a crisis.
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Communications, legal, HR and operations leads who must make decisions together under time pressure.
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Companies launching a high-risk project, entering a sensitive negotiation, or facing a recall, data incident, dispute or leadership change.
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Organisations that have a crisis plan on paper but have never tested it.
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How a programme works
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Scoping call. We learn your sector, your biggest risks, your current crisis plan and who needs to take part.
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Scenario design. We build a scenario around your own business, so it feels real and tests your actual weak points.
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Simulation or training day. Participants make decisions, give statements and answer difficult questions in a controlled setting.
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Debrief. We go through what worked and what did not, decision by decision.
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Action plan. You receive a written report with a prioritised list of fixes to your plan, roles, holding statements and approval process.
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What your executives will practise
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Deciding who leads, who speaks and who approves in the first hour.
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Writing and approving a first public statement under time pressure.
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Answering hostile or unexpected questions from journalists without losing control of the message.
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Working with legal advisers without delaying every statement.
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Keeping employees, investors, customers and partners informed at the same time.
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Handling social media backlash while the facts are still unclear.
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What you receive
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A scenario designed around your business.
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A facilitated exercise led by Ana-Maria Diceanu.
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Recorded mock interviews with real journalists and feedback, where media training is included.
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A written debrief with specific recommendations.
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Holding statement templates and a decision checklist you can keep.

Tell us about your business and the risks you are most worried about. We will propose a simulation or training format and a fixed quote.
